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Chiropractic Message Takes Center Stage in Times Square
Beginning next week, the American Chiropractic Association (ACA) will sponsor an educational video spot in New York City’s Times Square, one of the world’s most famous and visible advertising venues.
The 15-second video promoting chiropractic will air twice per hour on the CBS “Super Screen” from Dec. 18 through Jan. 1—which includes the famous Times Square New Year’s Eve celebration. The 26-by-20-foot screen is positioned at 42nd St. between 7th and 8th Avenues in the heart of Times Square Plaza.
“This prime location is visited by more than 1.5 million people daily during the busy holiday season,” noted ACA President Glenn Manceaux, DC. “This high-visibility video promotion ties in with ACA’s commitment to raising public awareness and patient utilization of chiropractic.”
The video message highlights chiropractic’s effectiveness in treating neuromusculoskeletal conditions, as well as its role in improving overall health, and encourages consumers to “Discover Chiropractic.” The video also directs viewers to ACA’s Web site where they can find an ACA member doctor.
Following the 15-day promotion in New York City, the video will be altered to include an audio track and will then be made available to interested state chiropractic associations and other organizations.
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